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Royal Crest Dairy Grows Wholesale Channel With AFS


AFS has a great customer base and we really enjoy working with our customers to help them grow their business. Here’s what Royal Crest Dairy has to say about working with our purpose-built software and best in class solutions.



We’re a regional dairy manufacturer/distributor in Colorado with retail and wholesale channels. We’re using AFS on the wholesale side to distribute our products to a growing number of retailers and food service companies, ranging from small c-stores to universities and food service companies.

I think we’re currently around thirteen routes that operate four to five times per week along the Rocky Mountain Front Range. Our drivers are using Intermec CN50 handhelds with PB51 printers, which have proven to be very rugged.

We’ve been using AFS to support our wholesale operation for five or six years now, and it has helped us significantly grow our business since then.

A few years back we had quite a bit of turnover in some key roles that led to a lot of lost knowledge as it relates to methods and procedures for using AFS, but in the last year or so we’ve gained a lot of that back. That said, we’re now pretty self-sufficient in AFS usage, but it’s nice to know support is there when unusual scenarios arise.

As we’ve discussed, one of the biggest challenges with AFS, which is true of any technology platform, is making sure it’s staffed properly. Being a very full-featured application, AFS can handle a wide range of business scenarios, but only if [our] plant, front office and back office personnel are working in unison with one another.

Good teamwork [by the users], in other words, is what I’ve found to be the key to getting the most benefit from the product.

– Royal Crest Dairy IT Manager, John Brooks

AFS empowers business users in consumer goods companies in more than 50 countries with easy-to-use applications that enable them to work smarter and faster while helping them achieve transformational change within their organization. For more testimonials, go to our Noteworthy Customer Quotes page, and our Case Studies can be found here.